Our
story
It all started with Albert, our founder, who from a very young age was encouraged by the people around him to work on his ideas and chase his dreams.
The inspiration came from his family, from his grandfather, who founded one of the largest companies in Europe at the time, and from his father, who had his own import and export business.
This inspired Albert to want to set up a project of his own, to take it further, to do something different from what his family had already achieved and take his ideas to the next level. And that is how Beself Brands was born.
1996 –
2003
Breaking
boundaries
Albert spent hours in front of a computer looking for the best deals and opened his own eBay account.He expanded past national borders and was one of the first people doing online sales.
2008
First
warehouse
It was set up near Barcelona, where the first 200 m2 warehouse was opened and the first container acquired.
2009
Growing
in Tona
The team kept growing, sales kept growing, and they moved to Tona, where they opened the Agroverd store. That year Greencut was born.
2
500 m²
2011
Taking the
leap online
As space started to fill up at the warehouse, they rented another one in Centellas. And a new online store was opened.
2
2.500 m²
2013
New
stages
They started working with new manufacturers and moved to Torredembarra.
9
3.600 m²
2015
Two new
brands
They started looking to work with factories with better value for money.The same year FITFIU and McHaus were born.
9
3M €
2016
Network expansion
The sales portals were expanded: Amazon, etc.
22
7,8M €
4.200 m²
2017
And even more expansion: Mano a Mano and CDiscount.
34
15M €
2018
More space
The business continued to grow and with it the need for more space. They opened a new warehouse in Valls.
50
25M €
7.000 m²
2019
Two new
brands
The team and sales continued to grow and there was a second expansion. That year saw Beeloom come into being.
60
17M €
15.000 m²
2020
In-house
We opened an in-house warehouse for Amazon.
75
21M €
2021
Opening up
borders
We opened a warehouse and headquarters in France to get closer to customers from other countries.
60
15.000 m² en Valls
4.200 m²
en Narbone
2023
Beself Brands
Prat Brands becomes Beself Brands, the group of home and lifestyle specialist brands that helps you discover and experience what’s best inside you, the best part of you.